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Digital Marketing

Department

Digital Marketing

Certificate Program

6-month Certificate Program in Digital marketing



Overview

Certificate in Digital Marketing is designed to cover the entirety of online marketing and move learners from a foundational level to job readiness. These programs will place a greater emphasis on data-driven decision-making and AI integration in addition to fundamental abilities in technology.

Program Overview

• Duration: 6 Months (24 Weeks)
• Weekly Commitment: 8–12 hours
• Mode: Instructor-led / Online / Hybrid
• Outcome: Digital Marketing Executive / Growth Marketer / Freelancer

Tools Covered:
Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Search Console, Canva, Mailchimp, HubSpot, SEMrush/Ahrefs, Hootsuite
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Program Structure:
• Module 1: Digital Marketing Foundations
• Module 2: Search Engine Optimization (SEO)
• Module 3: Paid Advertising & Campaign Management
• Module 4: Social Media & Content Marketing
• Module 5: Analytics, Email & Automation
• Module 6: E-Commerce, Growth & Capstone

Final Evaluation
• Capstone project
• Live campaign results (if applicable)
• Portfolio review
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Certification Outcomes
• Industry-ready digital marketing skills
• Hands-on tool experience
• Real campaign portfolio
• Freelancing & job readiness
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Optional Add-Ons
• Freelancing & agency workflow
• Interview preparation
• Google Ads & Meta certification prep
• Internship/live project support

Admission Requirements:
Prospective students are expected to meet the following criteria:
• Possess General Certificate Education (GCE) Ordinary Level or its equivalent with a focus on mathematics and accounting.
• Minimum educational qualification: High School Diploma or its equivalent.
• Have earned a four-year bachelor's degree or its equivalent from a college or university.
• No specific experience in forensic accounting is required, but a basic understanding of accounting principles is recommended.

Application Process:
Interested candidates are encouraged to:
1. Click on the "Admissions" button on the website.
2. Thereafter, carefully fill in the required application information.
3. After submission of the form, the candidate is to print out a copy and visit the application for admission approval.

Take part on this educational path with us.


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