Marketing

COURSE NAME – MARKETING

DURATION – 48months

COURSE OVERVIEW – A Bachelor's Degree in Marketing entails an in-depth study of core marketing principles and strategies, providing students with a comprehensive understanding of business communication and the general business landscape. It includes an exploration of consumer behavior, market research, and product promotion, while also preparing students for entry-level marketing positions and management-level roles. Throughout the program, students develop and enhance their analytical, problem-solving, and communication skills, essential for success in the dynamic field of marketing.

COURSE DESCRIPTION – The degree offers a comprehensive curriculum that encompasses the study of core marketing principles and strategies. Students gain a comprehensive understanding of business communication and the general business landscape. The program explores various aspects of marketing, including consumer behavior, market research, and product promotion. It prepares students for entry-level marketing positions and provides a foundation for advancement into management-level roles. Throughout the degree, students develop analytical, problem-solving, and communication skills essential for success in the field of marketing. The coursework typically includes subjects such as principles of marketing, consumer behavior, market research, advertising, branding, and marketing strategy. By completing a Marketing degree, students acquire the knowledge and skills necessary to excel in marketing careers across various industries.

LEARNING OUTCOME – With a Marketing degree, students will:
• establish coherent pricing policies and maintain positive customer relations.
• Gain a comprehensive understanding of core marketing principles and concepts, including how different types of organizations utilize marketing strategies
• Develop the ability to critically evaluate marketing theories, frameworks, and tools, and apply them to solve marketing problems
• market research techniques and gain insights into consumer behavior to inform marketing strategies.
• Develop effective communication skills for marketing purposes, including advertising, promotion, and brand management.
• Acquire a broad-based foundation in finance, accounting, and management, along with an understanding of marketing functions in management settings
• Apply critical thinking skills to analyze marketing challenges and make informed decisions
• Stay up-to-date with marketing and management strategies and trends, and employ them in new business environment.