DIGITAL MARKETING

COURSE NAME – DIGITAL MARKETING

DURATION – 48months

COURSE OVERVIEW – The B.S in Digital Marketing equips students with knowledge and skills covering a broad spectrum of marketing activities. Students acquire a solid foundation in the advertising and marketing, an in-depth understanding of online marketing strategy and information technology, and application of marketing principles in a highly digitized global economy,

COURSE DESCRIPTION – The Digital Marketing program gives students the skills set to leverage digital marketing platforms such as social media and search engines as digital technologies continue to evolve. Students will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients and consumers to sell products and grow. Its concentration builds and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing.

LEARNING OUTCOME – With a Digital Marketing degree, students will have the skills and knowledge to:
• Understand how to attract and retain customers;
• design, collect, and analyze marketing information to be used in managerial decision making;
• Use digital and traditional media to reach customers as well as find and analyze information
• have personal communication skills that businesses demand;
• Being capable of writing an actionable marketing plan;
• Understanding and being able to apply the latest marketing concepts, including marketing automation.